Launched in 1995, Chloe Innocence was supposed to be the epitome of fresh faced girlhood. Inside it's frosted bottle contained a sugar-water floral that was dewy and soft, giving the impression of dewfrosted flowers. This was many a girl's first fragrance and for many it made them feel elegant and mature.
With the ad campaigns blonde haired, blue eyed model, she was every bit the ingenue, gazing past the viewer with a sort of timid sensuality. She just doesn't know what she does to people! Like many things of the 90s, this ad is a subconscious nod to Nabokov's famous nymphet, straddling the line between child and woman. Her skin is blemish free, and the sort of mirrored image displays both well--innocence and alertness. She looks both past you and through you. Woman and child.
The bottles were available in many shapes, giving it the aura of uniqueness, and its slightly phallic appearance was quite common in what I like to call 'sexy baby' perfumes: scents both seductive and guileless, barely containing burgeoning sexuality.
Yet their sculptural qualities akin to a modern art piece and frosted pearl blue color adds to its allure. While innocent, she's no baby. She's maturing, she's curious, she's artistic.
Crafted by Nathalie Lorson, this is a perfume of my dreams and one that continues to allude me due to its near obsoleteness on the resale market. And I don't have $500 to spend. So instead, I'll reread this review over and over.
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